INTERVIEW:
LIFESTYLE:
The OM Moda Fashion Collection for women
and men is inspired from the Success of the historical O.M.
Racing cars.
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TRADITION:
O.M. Superba 665 the first Winner of the
MILLE MIGLIA
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FAIRS:
The Story:
Design and ergonomics as the keys factors
of efficiency:
Cooperation between OM and Zagato Design
In 1919 Ugo Zagato who first worked for an
aeronautics firm established his own company under the name
"Carrozzeria Zagato" for the purpose of the
adaptation of aeronautics technologies to the merging
automobile industry for the passengers confort sake. Car bodies
designed by Zagato rapidely won fame and became synonymous of
ease and splendid aerodynamics. Automobile companies like Alfa
Romeo, Fiat, and Lancia to name but a few, immediately realized
the advantages of Zagato steamlined shapes.
Automobiles designed by Zagato invariably
conquered in races and the name Zagato became to be asociated
with the names of the famous racers of the interwar time:
Ferrari, Nuvolari, Askari, Fandzho, Moss, Bandini, Scarfiotti
and others. Since then Zagato has put its signature on all the
most important mechanics of the last century, by having the
opportunity to create, every time, models which have become
classical ones. The successful cooperation between Zagato and
OM has its beginning also in this time, in this early years of
the company when O.M was also producing cars. In the year 1927
a car constructed by OM, the O.M. 665 Superba with Zagato
design won the first Mille Miglia. Until today the starting
number one of the Mille Miglia is reserved for an O.M. 665
Superba.
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